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 Post subject: Re: Yearly Production Numbers
 Post Posted: Thu Jun 11, 2009 1:06 am 
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Joined: Mon Apr 06, 2009 2:06 am
Posts: 11
Location: Birmingham, AL
I hope that backlog can be reigned in on the 620/12 FG soon! Sorry, just excited about getting my new guitar.


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 Post subject: Re: Yearly Production Numbers
 Post Posted: Thu Jun 11, 2009 1:57 am 
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Joined: Wed Jul 11, 2007 7:07 am
Posts: 81
Location: Connecticut
Ben:

When Rickenbacker finally catches up with the backlog, will we be able to order guitars with three pickups -- 370--again???

Thanks, Karl

P.S. And, do you have any GUESS as to when that might be?


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 Post subject: Re: Yearly Production Numbers
 Post Posted: Thu Jun 11, 2009 3:35 am 
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Joined: Thu May 21, 2009 1:22 am
Posts: 17
Location: Canada
Thanks John for the info. I can personally say that while both Geddy and Chris Squire (+ Stanley, Victor and a plethora of others) have influenced my playing, it had nothing to do with my choosing to purchase one. First it was the name Rickenbacker when I was shopping, then it was the sound when I tried it, and how comfortable it was. I have a few other brands of guitars, but the RIC is my fave bar none for those reasons.


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 Post subject: Re: Yearly Production Numbers
 Post Posted: Thu Jun 11, 2009 8:52 am 
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Joined: Mon Aug 08, 2005 1:00 pm
Posts: 4038
Location: Santa Ana, CA
Quote:
I hope that backlog can be reigned in on the 620/12 FG soon!
You'll have to ask the king about that one but Ben is doing his best wrangling to rein things in.


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 Post subject: Re: Yearly Production Numbers
 Post Posted: Thu Jun 11, 2009 9:49 am 
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Joined: Mon Oct 17, 2005 2:00 pm
Posts: 1677
Location: San Francisco Bay Area, Northern California
Quote:
Just to chime in on the expansion question...

I know of a few major guitar companies that expanded well beyond their market and are now in some pretty dire straits.

Unfortunately, that leaves them with few options but to lay off workers (in some cases 20 year veterans) or cut back their hours significantly.

We are fortunate to not be in that position. No layoffs here at RIC, in fact, we have been hiring!

This is not to say that we don't want to expand and rein in the backlog, we do. However, it must be done with great caution and foresight.



Has Rickenbacker hired any of the 20 year veterans that other companies have laid off?


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 Post subject: Re: Yearly Production Numbers
 Post Posted: Thu Jun 11, 2009 9:53 am 
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Joined: Mon Oct 17, 2005 2:00 pm
Posts: 1677
Location: San Francisco Bay Area, Northern California
Quote:
Thanks John for the info. I can personally say that while both Geddy and Chris Squire (+ Stanley, Victor and a plethora of others) have influenced my playing, it had nothing to do with my choosing to purchase one. First it was the name Rickenbacker when I was shopping, then it was the sound when I tried it, and how comfortable it was. I have a few other brands of guitars, but the RIC is my fave bar none for those reasons.


I actually started digging Geddy Lee and Chris Squire after I was already pining for a Rickenbacker bass.

The two players who most made me notice Ric basses are kind of an odd pairing... Paul McCartney and Cliff Burton.

But I think I would have become inevitably attracted to the 4000 series anyway. Before I even started playing bass, when I was about 11 or 12 (on a Boy Scout trip to Yellowstone, during which we stopped at Jackson Hole), I went into a guitar store with some friends, and there was a Rickenbacker 4003 on a stand in a corner. I stood transfixed for a moment, just looking at it. A year later, I started playing bass.


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 Post subject: Re: Yearly Production Numbers
 Post Posted: Thu Jun 11, 2009 9:55 am 
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Joined: Wed Mar 12, 2008 11:21 am
Posts: 154
Location: Colorful Colorado
Quote:
Perhaps asking those of us who own the ever-popular 4003 in jetglo why we chose that color would be worthwhile. Here's the first entry: I own one because mapleglo was not available.


As if you could'nt guess from my username (& my avatar on other RIC forums), I am a Geddy fan - however, the reasons I chose JetGlo were because black goes with anything, and RIC was not building 4003s in white or BurgundyGlo when I bought mine. I also dig the fact that my 4003 is sort of a "transitional model": it has the older non full width triangle inlay shapes, made from the new inlay material.
P.S. Ben, Thank You and everyone at Rickenbacker so much for providing great customer service and for going above & beyond with my new MapleGlo 4004Cii!


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 Post subject: Re: Yearly Production Numbers
 Post Posted: Thu Jun 11, 2009 11:19 pm 
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Joined: Sat Aug 20, 2005 1:00 pm
Posts: 1752
Location: Erkelenz, Europe
Quote:
Some studies have suggested our market demand is as much as 8 times higher than current production.

I am absolutely certain, that this would be true, if Rickenbacker could produce that many guitars and basses. With more marketing and a better distribution in Europe, a lot more Rickenbacker guitars could be sold over here - and the same is true for Asia and Australia, I think.

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"Writing about music is like dancing about architecture." (Elvis Costello)


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 Post subject: Re: Yearly Production Numbers
 Post Posted: Fri Jun 12, 2009 12:48 am 
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Joined: Tue Jan 09, 2007 7:39 pm
Posts: 1123
Location: Berlin, Germany
Quote:
.... No layoffs here at RIC, in fact, we have been hiring!
This is not to say that we don't want to expand and rein in the backlog, we do. However, it must be done with great caution and foresight.
And I find that highly commendable.


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 Post subject: Re: Yearly Production Numbers
 Post Posted: Fri Jun 12, 2009 1:23 am 
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Joined: Mon Aug 08, 2005 1:00 pm
Posts: 4038
Location: Santa Ana, CA
Quote:
With more marketing and a better distribution in Europe, a lot more Rickenbacker guitars could be sold over here - and the same is true for Asia and Australia, I think.
It has absolutely nothing to do with marketing and distribution- we already have GREAT people in place (except for Australia). This problem is strictly one of production; we simply can't give our distribution partners the number of instruments they can sell, so as a result, they have to make their living with other products.


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